Questrade is Canada’s largest independent online investing platform. Since 1999 the company built products and services that challenged the status quo. It allows the average Canadian to trade and have affordable access to markets from the comforts of their home. Initially, the only people who could reap the benefits of the stock market were stockbrokers.
Questrade partnered with Abacus to drive awareness to their investing platform through a sophisticated Facebook ads campaign. Specifically, Questrade wanted to drive new account registrations from Canadian investors and expand their user base through a carefully crafted Facebook campaign that targeted and engaged their ideal customers.
Lower than target CPA
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