Nickelodeon is the number-one brand for kids with original cartoons, sitcoms, movies, award shows, products and more! Nickelodeon is an American basic cable and satellite television network launched on December 1, 1977 as the first cable channel for children. As of January 2016, the channel is available to about 92 million households (80% of households with TV) in the United States.

Campaign Goals
Strategy
Results

Campaign Goals

Nickelodeon was seeking a high performing Facebook partner to drive efficient Facebook traffic to their retail partners. In addition to driving effective traffic, the client was also looking for a partner that could plan and design Facebook ads and video at scale whilst constantly ensuring long-term efficient traffic delivery across multiple destinations.

Strategy

The Abacus team of Facebook analysts created multiple traffic-focused campaigns which included custom-made creative from the Abacus internal creative design team.

As Nickelodeon was primarily looking to drive relevant traffic to its retail partners, the Abacus performance team utilized several niche audiences and constantly iterated campaign targeting and setups based on results.

Beyond delivering high performing traffic to the client's retail partners, Abacus internal design team also created multiple short animations based on the most recent best practices from Facebook's Creative Shop team.

"Working with Abacus has been very insightful. They do a great job at targeting and discovering new audiences" - Nickelodeon

Results

80.000+

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