Jobber is a Canadian software company helping service businesses quote, schedule,
invoice, and get paid - all in one place!

Campaign Goals
Strategy
Results

Campaign Goals

Jobber wanted to reach business owners in the US and Canada to introduce its software that helps users to schedule, invoice and track client jobs. The main goal of the campaigns was to reach new users on Facebook and Instagram with a strict ROAS target. The client also wanted to engage existing users that have recently finished a software trial or indicated an interest in the product in various other ways. Furthermore, the client wanted a full conversion funnel to be set up on Facebook so that the most converting audiences could be tracked on a daily basis.

Strategy

Abacus planned and executed multiple campaign funnels on Facebook with the aim to identify and target the most converting mobile and desktop traffic. Using complex data targeting resources in partnership with Facebook, Abacus set up multiple B2B targeting options in order to spot the most converting audience.

Using multiple custom-made Facebook Pixel events on the client's website, Abacus managed to obtain a wide range of campaign data in each step of the campaign funnel, which was later used to optimize the client's campaigns.

Abacus also created various Facebook Ads based on campaign data to constantly lower the clients CPAs.

Visit Jobber here

Results

1000+

New leads per week