Across 66 countries with 3,000 stores The Body Shop produces products made out of love and respect for nature, animals and with an empathy towards all human accomplishments across the global workforce. All products are an outcome of a creative collaboration of both artisan cultivators and product experts. Their products reflect beauty from heart with an activist beat. All of the Body Shop products are 100% cruelty free certified by PETA with full natural vegan cosmetics and products.
The Body Shop partnered with Abacus to develop a Facebook ad campaign to support the Body Shop's Forever Animal Testing campaign. The goal of the campaign was to collect 8 million signatures to present to the United Nations General Assembly in 2018 in order to make a case against animal testing globally. As the first global beauty brand to fight against animal testing, The Body Shop wanted to utilize Facebook ads to drive the most efficient petition signatures from Canadians for the lowest Cost Per Acquisition (CPA).
Lower results than target CPA.
Petitions signed in the fist 30 days.
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