Knowledge | Abacus

Favourite Facebook Ads of the Week (October 9th -15th)

At Abacus our days are filled with creating awesome and effective Facebook ads for our clients. We always see inspiring ads floating around, so we decided to put a spotlight on our weekly favorites. ...

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Knowledge | Amanda Desouza

Beginners Guide to the Facebook Pixel

Introduction   When it comes to ads, people want to know that the money they’re spending is actually working towards their goals. Conversions are important when you’re not simply running an a ...

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Knowledge | Abacus

Favourite Facebook Ad of the Week (October 2nd-9th)

At Abacus our days are filled with creating awesome and effective Facebook ads for our clients. We always see inspiring ads floating around, so we decided to put a spotlight on our weekly favorites. ...

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Knowledge | Amanda Desouza

How to Use Psychology to Create Awesome Facebook Ads

Psychology is important for many reasons. In the world of advertising, we rely on understanding people to create ad experiences that resonate with people and call them to act in a certain way (CTA). & ...

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Knowledge | Abacus

Favourite Facebook Ads of the Week (September 25th-October 1st)

At Abacus our days are filled with creating awesome and effective Facebook ads for our clients. We always see inspiring ads floating around, so we decided to put a spotlight on our weekly favorites. ...

Read More
Knowledge | Amanda Desouza

The Anatomy of the Perfect Facebook Video Ad

Why video is critical to your strategy   People have shorter attention spans now more than ever. According to Facebook, people consume mobile content in 1.7 seconds. As a result, advertisers need ...

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