Major League Baseball on Facebook: The End of the Broadcaster and the Resurrection of Television Advertising
It’s no secret that at Abacus we believe that the future is bleak for broadcast television advertising. So when I tuned into mlb.tv for an afternoon Blue Jays game and learned that the game w ...Read More
So You Want To Bring Your Facebook Buying In-House?
We hear about it every day at Abacus, that more and more companies are thinking about taking their Facebook ad buying and optimization internally. We see the recruitment ads for brands searching for t ...Read More
Performance Awareness – Make Your Branding Ads Deliver
It’s time for brand marketers to stand up and be accountable. There has always been a distinction made between brand marketers and direct marketers.Brand marketers are expected to generate top-of-th ...Read More
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