Knowledge | Jason Thibault

The Complete Guide to Instagram Ads

Leveraging Instagram Ads is one of the fastest ways to build your business. The social platform currently has 1 billion users, half of which are on there every single day. Further to that – 82% ...

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Knowledge | Peter Reitano

Facebook Ads for Hotels: Everything You Need to Know

Most Facebook Ads are run with two main strategies: target users (almost) anywhere to purchase or take actions online, or to target specific users who are nearby to stop in at your brick-and-mortar st ...

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News | Jason Thibault

Clutch Names Abacus as a Global Leader in B2B Social Media Consulting

Clutch has released their annual report recognizing the globally leading agencies that demonstrate excellence in marketing and advertising. Abacus is both honored and pleased to be included amongst th ...

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Knowledge | Jason Thibault

The Facebook Pixel Update and Everything You Need to Know About It

Facebook began offering businesses a first-party cookie option with the Facebook pixel. Here’s everything that you need to know. Table of Contents The Quick Take First Party Vs. Third Party Cook ...

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Knowledge | Abacus

Everything You Need to Know About Facebook Advanced Measurement Tools

Facebook wants to help advertisers better attribute their efforts to their results for their Facebook ad campaigns. That’s why they have developed new advanced measurement solutions to measure how y ...

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Knowledge | Jeff Goldenberg

Troubles in Ad Land in 2018

Troubles in Ad Land in 2018     I’ve debated whether or not I should write this for a long time, because I know that some of my colleagues won’t like reading it.   I’ve only been ...

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