Knowledge | Jeff Goldenberg

Troubles in Ad Land in 2018

Troubles in Ad Land in 2018     I’ve debated whether or not I should write this for a long time, because I know that some of my colleagues won’t like reading it.   I’ve only been ...

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News | Abacus

Getting ready for Black Friday 2018

It’s November 23rd, 2018, counting down to the Thanksgiving holiday. Your company is officially rolling into the most fierce and competitive marketing season of the year: Black Friday and Cyber Mond ...

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Knowledge | Abacus

6 Pillars For Facebook Success In 2018

“What elements make up a successful Facebook marketing campaign?” In other words, is there a secret formula?   The short answer is ‘no’. There is no secret formula or hack for making it b ...

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Knowledge | Jeff Goldenberg

Major League Baseball on Facebook: The End of the Broadcaster and the Resurrection of Television Advertising

It’s no secret that at Abacus we believe that the future is bleak for broadcast television advertising.   So when I tuned into mlb.tv for an afternoon Blue Jays game and learned that the game w ...

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Knowledge | Abacus

So You Want To Bring Your Facebook Buying In-House?

We hear about it every day at Abacus, that more and more companies are thinking about taking their Facebook ad buying and optimization internally. We see the recruitment ads for brands searching for t ...

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Knowledge | Abacus

Performance Awareness – Make Your Branding Ads Deliver

It’s time for brand marketers to stand up and be accountable. There has always been a distinction made between brand marketers and direct marketers.Brand marketers are expected to generate top-of-th ...

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