Knowledge | Jeff Goldenberg

Major League Baseball on Facebook: The End of the Broadcaster and the Resurrection of Television Advertising

It’s no secret that at Abacus we believe that the future is bleak for broadcast television advertising.   So when I tuned into mlb.tv for an afternoon Blue Jays game and learned that the game w ...

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Knowledge | Abacus

So You Want To Bring Your Facebook Buying In-House?

We hear about it every day at Abacus, that more and more companies are thinking about taking their Facebook ad buying and optimization internally. We see the recruitment ads for brands searching for t ...

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Knowledge | Abacus

Performance Awareness – Make Your Branding Ads Deliver

It’s time for brand marketers to stand up and be accountable. There has always been a distinction made between brand marketers and direct marketers.Brand marketers are expected to generate top-of-th ...

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News | Abacus

What We Learned From Our CEO and Gary Vee at Generation Now 2018

  Yesterday was an exciting day in Toronto as superstar marketer/entrepreneur, Gary Vaynerchuk took the stage at Haste and Hustles Generation Now 2018 event. For those who don’t know Gary Vee ( ...

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Knowledge | Abacus

11 Steps To Audit Your Paid Social Agency

A lot of people are unhappy with their media agencies. It’s not always entirely the agency’s fault; the marketing world is moving extremely fast these days, and it’s hard for full-service agenci ...

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Knowledge | Abacus

Abacus Weekly Experiment: Value Optimization

At Abacus we see ourselves as mad scientists always experimenting to drive the best campaign results for our customers. This week we decided to conduct an experiment to help advertisers drive a more e ...

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