Knowledge | Abacus

5 Things You Must Start Doing With FB Campaigns in 2019

  The world of commerce is getting more fragmented. The climate is changing. Mobile devices take over TVs. Advertising in Q4 gets more expensive every year. Trump is still discussing building a w ...

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Knowledge | Abacus

Ideasex Episode 15: James Orsini – ‘Sell the sausage not the ingredients’

  This week on Ideasex with Abacus, Jeff and Ian are joined by James Orsini, President of The Sasha Group – a VaynerX company.   Over the course of his career, James has held a number ...

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Knowledge | Abacus

Top 7 Common Mistakes We Find When Doing Facebook Campaign Audits (And How to Fix Them)

  As part of the onboarding and educational services that Abacus offers to potential clients, the Abacus team performs in-depth account audits evaluating the advertiser’s existing efforts, meth ...

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Knowledge | Abacus

The Anatomy of a Mobile Ad in 2019

Mobile ads account for 70% of all digital advertising. Further to that – they will account for 34% of total US ad spend surpassing TV as the leading advertising format. Let’s break down ni ...

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News | Abacus

Introducing Abacus Creative Labs

  Abacus solves the challenges of mobile creative at scale through Social Design Systems   Abacus, an industry-leading Facebook and Instagram ad agency, today launched its new Abacus Creativ ...

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Knowledge | Abacus

Top 5 Split Tests Every New FB Advertiser Should Run

If you have never advertised on Facebook before, you may feel a bit scared launching your first campaign when so many unknown variables could impact its performance.   This is why Facebook recent ...

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