Knowledge | Abacus

The Anatomy of a Mobile Ad in 2019

Mobile ads account for 70% of all digital advertising. Further to that – they will account for 34% of total US ad spend surpassing TV as the leading advertising format. Let’s break down ni ...

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News | Abacus

Introducing Abacus Creative Labs

  Abacus solves the challenges of mobile creative at scale through Social Design Systems   Abacus, an industry-leading Facebook and Instagram ad agency, today launched its new Abacus Creativ ...

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Knowledge | Abacus

Top 5 Split Tests Every New FB Advertiser Should Run

If you have never advertised on Facebook before, you may feel a bit scared launching your first campaign when so many unknown variables could impact its performance.   This is why Facebook recent ...

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Knowledge | Abacus

The Complete Guide to Instagram Ads

Leveraging Instagram Ads is one of the fastest ways to build your business. The social platform currently has 1 billion users, half of which are on there every single day. Further to that – 82% ...

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Knowledge | Peter Reitano

Facebook Ads for Hotels: Everything You Need to Know

Most Facebook Ads are run with two main strategies: target users (almost) anywhere to purchase or take actions online, or to target specific users who are nearby to stop in at your brick-and-mortar st ...

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News | Abacus

Clutch Names Abacus as a Global Leader in B2B Social Media Consulting

Clutch has released their annual report recognizing the globally leading agencies that demonstrate excellence in marketing and advertising. Abacus is both honored and pleased to be included amongst th ...

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